Believe it or not right now, during these last lazy days of summer, you should be thinking and planning your holiday marketing strategy. Over the coming days and weeks I will have lots of neat holiday marketing ideas for you, but for right now I want to talk about the one that needs the most planning and foresight. Submitting your product for magazines and bloggers to review needs to be done well in advance of December - in fact many magazines work on a 3 month lead time for new issues! That means that in September you should get serious about organizing your contacts, press kit, and submissions. This small amount of work could yield you huge rewards if someone decides to feature you in their publications.
And now for a little plug - Although you could definitely research and find all the info you need about PR online, my DIY Publicity Kit and Jewelry Shop Publicity will save you the time and energy. It is a concise guide geared towards Etsy sellers just like you. Good luck!!
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