Thursday, September 10, 2009

3 Ideas for Attention Grabbing Headlines


If you want to tweak your headlines a bit to see if you get more views, I have some examples of time-tested strategies for you to try. Each of these has been used in advertising for years.

1. A testimonial in your headline. This is a simple and effective way to create an emotional response to an item. "my favorite fall outfit", "my child will play with this for hours". This would work especially well if you had a model in the picture your item.

2. A "how-to" message is also a great way to get people to click on your item. Examples: "update your fall look with this one easy piece", "get the baby gift that every mom wants". These headlines solve a customer's problem and speak directly to your target audience.

3. Ask a question to your audience. Examples: "are you looking for safe toys for your children?", "are you tired of soap that dries out your skin?". Again, you are addressing a customer's problem and letting them know that the solution lies inside your product description.

Once you have implemented these strategies, don't forget to carry the message throughout the rest of your description. If you decide to try this out, post a link in the comments section below so that we can all see!

{{Personalized Spoon Bracelet available at Ruby Vegas. Thanks Robbie!}}

3 comments:

  1. A wonderful post and a good reminder that product descriptions can (and should) include more than just the specs of a listing.

    Testimonials are a great idea to include in item descriptions. Any suggestions for ways to solicit testimonials? Etsy feedback would be a good place to start, I suppose, but some feedback isn't specific; e.g., "Thanks for a great product!"

    Just found your blog yesterday. So glad I did! :)

    ReplyDelete
  2. Hey Julie,

    I would start by sending your "best" customers an email letting them know what you are doing and ask them for their help. I am sure they will be more than happy to write something for you. Otherwise, friends and family are your biggest fans I am sure, you could also start there!

    ReplyDelete