Friday, September 4, 2009

customer service

We should all know by now that superior customer service is a fantastic way to secure repeat and referral business. I have also explained that fostering repeat and referral business is much more cost-effective (and satisfying I may add) than recruiting brand-new customers.

With the holidays around the corner, it is time to start ramping up for gift giving. Could you afford to include free wrapping and gift note with every order? What a huge luxury for the customer! Offering this service lets them know that you go the extra mile, and makes their buying decision a bit less complicated. Since they are ordering the gift online, they can have it shipped directly to the recipient and they know it will look nice and pretty. If you feel that it would be too expensive, you could add it as an option for a very nominal fee.

One more way to reinforce the idea in your customers minds that they should come back and visit you more often.

{{gumball mahcine magnet by Christine of Lilly Bug Boutique}}}


  1. Thanks for posting my gumball machine magnet! :-) Very nice post about providing good customer service for the holidays. I love packing my products nicely for a customer's order. It's so much fun tucking everything in a box. Offering free gift wrapping is a great idea especially for the holidays.

  2. This is a great idea! I'll definitely be using this!